In the opening vignette about Dove,age-compression marketing referred to the marketing of products to
A) young girls that will make them look older
B) older women that will make them look younger
C) young people
D) individuals whose purchase behavior does not match their chronological age

Question

Quizplus · Accepted Answer

Age-compression marketing in the context of Dove refers to targeting young girls with products that are typically aimed at older demographics, encouraging them to adopt behaviors or appearances associated with older age groups.

In the Opening Vignette About Dove,age-Compression Marketing Referred to the Marketing