A cognitive message strategy:
A) invokes feelings or emotions and match these with the good, service, or company being advertised
B) is the presentation of rational arguments or pieces of information to consumers
C) is designed to lead more directly to some type of consumer behavior
D) is the manner in which an ad appeal is presented

Question

Quizplus · Accepted Answer

A cognitive message strategy is a presentation of rational arguments or pieces of information to influence consumer attitudes and behavior. It is designed to change the consumer's beliefs or knowledge about a product, service or company. This type of message appeals to the consumer's logic and reasoning, and provides them with information to make a rational decision.

A Cognitive Message Strategy