An advertisement should have only one selling point that is easily identifiable to the audience and that highlights one of the product's attributes.
Correct Answer:
Verified
Q7: The generic cognitive message strategy is a(n):
A)claim
Q14: A unique selling proposition cognitive message strategy
Q39: In terms of attitude formation, the sequence
Q105: Which organization is most likely to investigate
Q115: An advertisement for Nintendo using a cognitive
Q116: The primary tactic or approach used to
Q118: A cognitive message strategy:
A) invokes feelings or
Q119: The goal of which message strategy approach
Q122: The major advantage of using a comparative
Q124: A negative comparison ad that leads to
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