The goal of which message strategy approach is to impact a person's beliefs and/or knowledge structure?
A) affective
B) conative
C) cognitive
D) resonance

Question

Quizplus · Accepted Answer

The cognitive message strategy approach is focused on impacting a person's beliefs and/or knowledge structure through the presentation of rational arguments, facts, and evidence. It is designed to appeal to the audience's intellect and cognitive processes, in order to change their attitudes or opinions. The affective approach aims to elicit emotional responses and feelings, while the conative approach is geared towards encouraging specific actions or behaviors. The resonance approach involves creating a connection between the message and the audience's values or experiences.

The Goal of Which Message Strategy Approach Is to Impact