If an advertisement is designed to create positive feelings toward the Skechers Sport brand,then which message strategy is being used?
A) cognitive
B) conative
C) affective
D) comparative

Question

Quizplus · Accepted Answer

The affective message strategy is designed to create positive feelings and emotional reactions toward a brand or product. This would be the most appropriate strategy for an advertisement aimed at creating positive feelings toward the Skechers Sport brand.

If an Advertisement Is Designed to Create Positive Feelings Toward