Britney really likes the advertisement by Saturn that featured an elementary school teacher,primarily because Britney is also an elementary school teacher.This identification with the spokesperson by Britney is an example of the concept of:
A) attractiveness
B) similarity
C) likeability
D) trustworthiness

Question

Quizplus · Accepted Answer

Britney's identification with the spokesperson based on their shared profession is an example of similarity, which is the extent to which a spokesperson resembles or is similar to the receiver of the message. Attractiveness refers to the degree to which a spokesperson is physically attractive or likeable, whereas trustworthiness evaluates the reliability, credibility, and honesty of the spokesperson.

Britney Really Likes the Advertisement by Saturn That Featured an Elementary