If an advertisement appears on ER three times and ER has a Nielsen rating of 12.3,the gross rating points (GRP) would be:
A) 4.1
B) 12.3
C) 36.9
D) there is not enough information to calculate the GRP
Correct Answer:
Verified
Q45: OTS stands for:
A)outstanding test series.
B)overview of theory
Q48: CPRP stands for:
A)cost per rotation program.
B)closest programmed
Q56: A measure of the impact or intensity
Q103: Multiplying a vehicle's rating times opportunities to
Q107: Multiplying a vehicle's rating times the number
Q108: If the CPM for National Geographic is
Q125: Cost per rating point (CPRP)is calculated as:
A)
Q127: If the cost for a 4-color print
Q130: A company seeking to build brand awareness
Q133: Which of the following is a relative
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents