Which of the following is a relative measure of the efficiency of a media vehicle relative to a firm's target market?
A) gross rating points (GRPP)
B) opportunities to see (OTS)
C) gross impressions
D) cost per rating point (CPRP)
Correct Answer:
Verified
Q37: Frequency is the:
A)number of people, households, or
Q45: OTS stands for:
A)outstanding test series.
B)overview of theory
Q59: The cumulative exposures achieved in a given
Q103: Multiplying a vehicle's rating times opportunities to
Q108: If the CPM for National Geographic is
Q128: If an advertisement appears on ER three
Q130: A company seeking to build brand awareness
Q134: Among the following ad campaigns,frequency would be
Q136: CPM stands for:
A) cost per thousand
B) cost
Q137: In media planning,instead of frequency,which is the
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