In media planning,instead of frequency,which is the commonly used measure?
A) reach
B) opportunity to see (OTS)
C) gross rating points (GRP)
D) cost per thousand (CPM)
Correct Answer:
Verified
Q37: Frequency is the:
A)number of people, households, or
Q45: OTS stands for:
A)outstanding test series.
B)overview of theory
Q59: The cumulative exposures achieved in a given
Q74: If effective reach and/or effective frequency are
Q110: Cost per rating point (CPRP) is the:
A)
Q122: The exposure pattern or schedule used in
Q133: Which of the following is a relative
Q134: Among the following ad campaigns,frequency would be
Q136: CPM stands for:
A) cost per thousand
B) cost
Q139: The dollar cost of reaching 1,000 members
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