Among the following ad campaigns,frequency would be highest for:
A) six 15-second television spots
B) one 45-second spot
C) five 30-second spot
D) four 15-second spots
Correct Answer:
Verified
Q37: Frequency is the:
A)number of people, households, or
Q45: OTS stands for:
A)outstanding test series.
B)overview of theory
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Q136: CPM stands for:
A) cost per thousand
B) cost
Q137: In media planning,instead of frequency,which is the
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