A company seeking to build brand awareness through repeated exposures to the same ads is using the concept of high:

Question

Quizplus · Accepted Answer

High frequency refers to the number of times an ad is shown to the same audience, which helps to build brand awareness through repeated exposures. Continuity refers to the consistent delivery of advertising messages over a period of time, exposure simply refers to the number of people who see the ad, and reach refers to the number of unique people who are exposed to the ad.

A Company Seeking to Build Brand Awareness Through Repeated Exposures