In recent years,manufacturers have made a greater effort to integrate POP displays with the brand's advertising and marketing materials.
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Q71: A POP display usually has only about
Q71: One method companies are using to measure
Q72: Although it is virtually impossible for companies
Q74: The best POP displays are those that
Q78: To be effective, a point-of-purchase (POP) display
Q79: Using POS data to evaluate POP displays
Q80: Retailers believe point-of-purchase (POP) materials should either
Q85: If brand communities are to thrive, it
Q189: Branded entertainment is the ultimate demonstration of
Q200: In most cases there is a symbolic
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