According to the Word of Mouth Marketing Association,the Practice of Using

According to the Word of Mouth Marketing Association,the practice of using company employees or agency employees to pose as customers is:

A) unethical unless the person is upfront and clearly identifies himself or herself as being with the company
B) ethical or unethical depending on the context
C) acceptable as long as the employee is not paid to participate
D) acceptable as long as the person really uses and believes in the brand