Research has indicated that to generate true word-of-mouth communications from actual customers they must be aware of the brand,which requires:
A) the use of alternative marketing programs
B) advertising through traditional channels
C) guerilla marketing efforts
D) a high level of brand equity
Correct Answer:
Verified
Q7: In terms of generating buzz, brand evangelists
Q33: The concept of guerilla marketing was created
Q37: Buzz marketing can be compared to a
Q38: Guerilla marketing:
A)emphasizes consumers passing along information about
Q101: Preconditions of buzz marketing include the following,
Q103: The Word of Mouth Marketing Association provided
Q108: In terms of buzz marketing,the most risky
Q113: The goal of guerilla marketing is to
Q114: According to the Word of Mouth Marketing
Q115: In terms of using buzz marketing during
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