The most common reason retailers do not use point-of-purchase displays furnished by manufacturers is that the displays are:
A) not customer-oriented
B) inappropriate for the channel
C) not effective in stimulating sales
D) inappropriate for the product being promoted
Correct Answer:
Verified
Q146: Retailers want point-of-purchase displays that will:
A)boost sales
Q151: The benefits to retailers of measuring the
Q163: To be effective, point-of-purchase displays must:
A) clearly
Q169: Point-of-purchase displays work toward which activity?
A) pull-demand
Q175: The best,most effective POP displays utilize the
Q176: The following are reasons retailers do not
Q177: The best,most effective POP displays utilize the
Q178: The following are new combination point-of-purchase approaches,except:
A)
Q189: Companies can enhance a brand community spirit
Q191: A company or brand with a strong
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