Point-of-purchase displays work toward which activity?

Name: Point-of-purchase displays work toward which activity?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Point-of-purchase displays are designed to encourage customers to make impulse buys, which are purchases made on a spur-of-the-moment basis without much prior planning or consideration. The displays aim to capture the customer's attention and convince them to make an unplanned purchase by emphasizing the benefits of the product and making it more visually appealing.

Point-Of-Purchase Displays Work Toward Which Activity