Identify the four major forms of alternative marketing.
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Q146: Retailers want point-of-purchase displays that will:
A)boost sales
Q160: Advergames are:
A) very popular and are often
Q164: The best example of a brand community
Q166: Static point-of-purchase displays are on their way
Q167: The benefits to manufacturers for measuring the
Q169: Point-of-purchase displays work toward which activity?
A) pull-demand
Q183: The following are reasons brand communities exist,
Q185: An effective way of measuring the impact
Q189: Companies can enhance a brand community spirit
Q192: Companies can enhance a brand community spirit
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