Static point-of-purchase displays are on their way out.Retailers want:
A) branded entertainment displays
B) digital, interactive displays
C) LED displays that tie in with the retailer's brand theme
D) an inflatable component or mobile above the POP display
Correct Answer:
Verified
Q146: Retailers want point-of-purchase displays that will:
A)boost sales
Q163: To be effective, point-of-purchase displays must:
A) clearly
Q164: The best example of a brand community
Q165: Identify the four major forms of alternative
Q167: The benefits to manufacturers for measuring the
Q169: Point-of-purchase displays work toward which activity?
A) pull-demand
Q183: The following are reasons brand communities exist,
Q185: An effective way of measuring the impact
Q189: Companies can enhance a brand community spirit
Q192: Companies can enhance a brand community spirit
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