When customers in a permission marketing program are given rewards during the program as well as at the beginning,it creates a feeling of reciprocity.

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When customers receive rewards throughout the program in addition to the initial reward for signing up, it creates a sense of reciprocity. By receiving these rewards, customers feel more connected to the brand and are more likely to feel motivated to continue engaging with the program. This can ultimately lead to increased customer loyalty and satisfaction.

When Customers in a Permission Marketing Program Are Given Rewards