The first principle in developing a loyalty or frequency program is to design the program to enhance the value of what the product offers to customers.

Question

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A loyalty or frequency program should be designed to provide additional value and benefits to customers beyond the basic product/service offering. This can include rewards, discounts, exclusive access to events, personalized experiences, and more. By enhancing the overall value proposition, customers are more likely to remain loyal and continue to engage with the brand.

The First Principle in Developing a Loyalty or Frequency Program