To maintain positive attitudes toward permission marketing programs,the rewards must be offered continually and not just at the beginning of the program.

Question

Quizplus · Accepted Answer

Continual rewards keep customers engaged and interested in the program, which helps to maintain their positive attitudes towards the permission marketing program. If rewards are only offered at the beginning of the program, customers may lose interest and feel less positive about the program over time.

To Maintain Positive Attitudes Toward Permission Marketing Programs,the Rewards Must