The majority of customers enrolled in an e-mail permissions marketing program stop reading the permission e-mails because they are shoddy or irrelevant.

Question

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Research has shown that a significant percentage of customers unsubscribe from e-mail marketing programs because they find the content to be poorly written, uninteresting, or irrelevant to their needs and interests. To maintain the interest and engagement of subscribers, marketers need to focus on creating high-quality, personalized e-mails that offer value and meet the needs of their target audience.

The Majority of Customers Enrolled in an E-Mail Permissions Marketing