In developing a CRM program,the "share" of customer term refers to:
A) the potential value that could be added to a given customer's lifetime value
B) the lifelong earning of a customer
C) the share of a customer's income that is spent on a particular product
D) the percentage of time spent on acquiring the customer's loyalty

Question

Quizplus · Accepted Answer

The "share of customer" term in CRM refers to the potential value that could be added to a given customer's lifetime value. This involves identifying opportunities to increase revenue and profits from existing customers by cross-selling, up-selling, or encouraging repeat purchases.

In Developing a CRM Program,the "Share" of Customer Term Refers