The two primary metrics of CRM are:
A) data-driven communications and data-driven marketing programs
B) lifetime value and RFM analysis
C) data mining and data coding
D) lifetime value of customers and share of customer

Question

Quizplus · Accepted Answer

The two primary metrics of CRM are lifetime value of customers, which refers to the estimated revenue a customer will bring over the duration of their relationship with a company, and share of customer, which refers to the percentage of a customer's spending that a company captures in a given product or service category. These metrics are key to understanding the profitability of each customer and developing strategies to maximize their value to the business.

The Two Primary Metrics of CRM Are