The reasons many CRM programs failed include all of the following,except:
A) programs were implemented before a solid customer strategy was created
B) companies failed to conduct lifetime value and RFM analysis prior to implementing the CRM program
C) they were technology driven instead of customer driven
D) customers felt "stalked" rather than "wooed"

Question

Quizplus · Accepted Answer

Lifetime value and RFM analysis are important for understanding customer value, but their absence is not a primary reason for CRM program failure. The other options relate directly to strategic and customer-centric issues that can lead to failure.

The Reasons Many CRM Programs Failed Include All of the Following,except