Typical objectives for frequency programs include all of the following,except:
A) build brand parity
B) induce cross-selling to existing customers
C) differentiate a parity brand
D) preempt the entry of a new brand

Question

Quizplus · Accepted Answer

Frequency programs aim to differentiate a brand, induce cross-selling, and preempt new entries, but not to build brand parity, which means making a brand similar to others.

Typical Objectives for Frequency Programs Include All of the Following,except