Many companies that sell clothes over the Internet will send e-mail messages or an e-mail newsletter to customers who are interested in keeping up with the latest fashion news.This strategy is most successful if it is based on:
A) lifetime value and RFM analysis
B) customer profile information obtained from analysis of Web behavior
C) customer profile information the customer has provided to the company
D) customer profile information obtained through cookies

Question

Quizplus · Accepted Answer

The most successful strategy for sending e-mail messages or newsletters to customers interested in fashion news is based on customer profile information that the customer has provided to the company. This allows companies to personalize communication and message content based on the specific interests and preferences of each customer. Using lifetime value and RFM analysis, customer profile information obtained from web behavior, or customer profile information obtained through cookies may not be as effective in creating personalized and targeted communication.

Many Companies That Sell Clothes Over the Internet Will Send