Typical objectives for frequency programs include all of the following,except:
A) maintain sales, margins, or profits
B) attract new customers
C) increase loyalty of existing customers
D) preempt or match a competitor's frequency program

Question

Quizplus · Accepted Answer

Frequency programs are typically designed to increase loyalty among existing customers, maintain sales, margins, or profits, and respond to competitors' programs, rather than primarily focusing on attracting new customers.

Typical Objectives for Frequency Programs Include All of the Following,except