The program designed to build long-term loyalty and bonds with customers,facilitated by technology,is known as:
A) permission marketing
B) direct marketing
C) customer relationship management
D) frequency marketing

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) is a program designed to build long-term loyalty and bonds with customers facilitated by technology. It involves collecting customer data, analyzing it to gain insights, and using that information to tailor marketing and customer service efforts to individual customers, with the goal of increasing customer satisfaction and improving customer retention. Permission marketing, direct marketing, and frequency marketing may be part of a CRM program, but they are not the program itself.

The Program Designed to Build Long-Term Loyalty and Bonds with Customers,facilitated