A consumer who purchases additional product because of a price-off tends to either consume more or delay a future purchase of the product.

Question

Quizplus · Accepted Answer

This is known as the "stockpiling effect" or the "forward buying effect". The consumer is either stocking up on the product by consuming more than they would have otherwise, or they are delaying a future purchase by buying the product at a discounted price now.

A Consumer Who Purchases Additional Product Because of a Price-Off