Consumer promotions designed to increase awareness and strengthen loyalty to a brand are called:

Question

Quizplus · Accepted Answer

Franchise-building promotions are geared towards improving consumer awareness and long-term loyalty to a brand, rather than simply increasing sales in the short term. These promotions may involve advertising campaigns, promotional products, social media campaigns or other tactics that help to build a positive image of the brand and establish stronger connections with customers.

Consumer Promotions Designed to Increase Awareness and Strengthen Loyalty to a Brand