When Colgate promotes a new tooth-whitening product using discounts to retail stores and prizes to customers to create immediate sales,the approach is primarily:

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The approach described is primarily focused on generating immediate sales, which is characteristic of sales building. Franchise building aims to increase the number of franchisees, territory building is focused on expanding the geographic coverage of sales, and brand-equity building aims to enhance the long-term value of the brand.

When Colgate Promotes a New Tooth-Whitening Product Using Discounts to Retail