Consumer promotions designed to create immediate sales rather than brand equity or loyalty are called:

Question

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Sales-building promotions are focused on encouraging immediate sales rather than building brand equity or loyalty. In contrast, franchise-building promotions aim to establish brand loyalty over a longer period of time, while trade promotions are targeted towards retailers rather than consumers. Public relations promotions are focused on enhancing a brand's reputation and relationship with the public.

Consumer Promotions Designed to Create Immediate Sales Rather Than Brand