Brand image is not affected by trade promotions programs since the programs are not directly connected to advertising.

Question

Quizplus · Accepted Answer

Trade promotions programs can have an impact on brand image, as they often involve tactics such as discounts or giveaways that can influence how consumers perceive the brand. These programs are strategically designed to create a positive association with the brand, and if executed well, can enhance brand image.

Brand Image Is Not Affected by Trade Promotions Programs Since