A formal agreement between a retailer and a manufacturer to undertake a two-way marketing effort is called a(n):

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A cooperative merchandising agreement is a formal agreement between a retailer and a manufacturer to undertake a two-way marketing effort. Both parties agree to share marketing resources, such as advertising and promotion, in order to increase sales and profits. This type of agreement allows both parties to benefit from each other's customer base and product offerings. The other options do not accurately describe this type of agreement.

A Formal Agreement Between a Retailer and a Manufacturer to Undertake