When a manufacturer offers to pay part of the costs of a retail advertising campaign,it is known as:

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Cooperative advertising is a promotional strategy in which a manufacturer agrees to contribute a portion of the costs of a retailer's advertising campaign in order to boost sales of a particular product. This partnership between the manufacturer and retailer benefits both parties as it increases brand visibility and drives sales. The manufacturer benefits from increased sales, while the retailer benefits from reduced advertising costs.

When a Manufacturer Offers to Pay Part of the Costs