The "Intel inside" tag line seen in advertisements by a retail computer store or by a computer manufacturer such as Compaq is a form of:

Question

Quizplus · Accepted Answer

The "Intel inside" tag line is an example of cooperative advertising where the manufacturer (Intel) and retailer/computer manufacturer (such as Compaq) share the cost of advertising. The tag line promotes the Intel brand while also promoting the computer brand.

The "Intel Inside" Tag Line Seen in Advertisements by a Retail