In terms of trade promotions, offering additional free merchandise for placing an order is:

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Offering additional free merchandise for placing an order is known as a premium or bonus pack. The other options listed do not apply to this scenario. A slotting fee is a fee charged by retailers to secure shelf space for a product, a discount invoice is a reduction in price on an invoice, and spiff money is a commission paid to salespeople for selling a particular product.

In Terms of Trade Promotions, Offering Additional Free Merchandise for Placing