At a trade show, the most difficult buyer group for manufacturers to identify would be ________ because they do not want to be identified, yet are a very important group in terms of ability to make purchase decisions.

Question

Quizplus · Accepted Answer

Power buyers are often high-level executives or decision-makers within a company who may not want to be identified at a trade show, but have the authority to make purchase decisions. They can be difficult to identify but are important targets for manufacturers.

At a Trade Show, the Most Difficult Buyer Group for Manufacturers