In making the decision on how much emphasis a company should put on green marketing,managers should ask all of the following initial questions,except:
A) will the company's current target market be alienated by adopting a green marketing approach
B) how much profit will a green marketing approach generate for the company
C) what percentage of the company's customer base fits into the green marketing segments
D) can the brand or company be differentiated from the competition along green lines

Question

Quizplus · Accepted Answer

While profitability is an important consideration, it should not be the only factor driving a company's decision to adopt green marketing. The other three questions are more relevant to determining whether a green marketing approach is a good fit for a company.

In Making the Decision on How Much Emphasis a Company