Damage control is:
A) almost always effective
B) reacting to negative events caused by a company error, consumer grievances, or exaggerated negative press
C) a public relations programs designed to reach every purchasing group
D) not always advertised or promoted by companies involved

Question

Quizplus · Accepted Answer

Damage control refers to the strategies put in place by companies to react to negative events caused by a company error, consumer grievances, or negative press. It is not always effective, and it is not necessarily advertised or promoted by the company involved. Public relations programs designed to reach every purchasing group are typically called marketing campaigns.

Damage Control Is