Based on U.S.consumer segmentation of consumer attitudes toward green marketing,the group that are heavy users of green marketing products,but is not politically active is called:
A) true-blue greens
B) greenback greens
C) sprouts
D) basic buyers

Question

Quizplus · Accepted Answer

The group of heavy users of green marketing products, but not politically active are known as "greenback greens". They are primarily motivated to buy green products based on personal benefits, such as health and cost savings, rather than environmental concerns or activism.