Based on U.S.consumer segmentation of consumer attitudes toward green marketing,the group that is cynical about green marketing and believes green products are too expensive and inferior in quality is called:
A) true-blue greens
B) basic browns
C) sprouts
D) grousers

Question

Quizplus · Accepted Answer

The group that is cynical about green marketing and believes green products are too expensive and inferior in quality is called "grousers." The other options are not representative of this particular attitude towards green marketing. "True-blue greens" are highly committed to buying green products, "basic browns" are disinterested in environmental issues and unlikely to purchase green products, and "sprouts" are young, health-conscious consumers who value green products for their personal health.