Based on U.S.consumer segmentation of consumer attitudes toward green marketing,the group that does not care about environmental issues or social issues is called:
A) true-blue greens
B) basic browns
C) sprouts
D) grousers

Question

Quizplus · Accepted Answer

According to the U.S. consumer segmentation of consumer attitudes toward green marketing, the group that does not care about environmental or social issues is called basic browns. The other groups are true-blue greens (care about both environmental and social issues), sprouts (care mainly about environmental issues), and grousers (skeptical about green claims and may actively resist green initiatives).