In terms of using an impression management technique to respond to negative publicity, a company that makes the negative incident appear minor or trivial is using the remedial approach of:
A)expressions of innocence.
B)excuses.
C)justification.
D)apology.

Question

Quizplus · Accepted Answer

The remedial approach of making the negative incident appear minor or trivial is justification. Justification involves trying to minimize the severity of the negative incident by presenting it as not that significant or as a misunderstanding. Therefore, the best choice is C-Justification.

In Terms of Using an Impression Management Technique to Respond