In terms of substantiation of ad claims,the Federal Trade Commission (FTC)and the courts assume that consumers can and will read fine print or qualifying language that is placed in an advertisement.

Question

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The FTC and courts do not assume that consumers will read fine print or qualifying language in an advertisement. Advertisers must ensure that any claims made in an ad are clear and not misleading, even if disclaimers or fine print are included.

In Terms of Substantiation of Ad Claims,the Federal Trade Commission