In terms of substantiation of ad claims,the Federal Trade Commission (FTC)and the courts will consider the totality of evidence.If the company has one study that supports the ad claim,but a number of other studies contradict the claim,the FTC and courts will state the ad claim has not been properly substantiated.

Question

Quizplus · Accepted Answer

The statement correctly summarizes that the FTC and courts consider the totality of evidence in substantiation of ad claims and if contradictory studies outweigh the supporting study, the claim will not be deemed properly substantiated.

In Terms of Substantiation of Ad Claims,the Federal Trade Commission