When the FTC orders a firm to prepare corrective advertisements,the goal is to bring people back to the neutral state that existed before the false and deceptive advertising was used by the company.

Question

Quizplus · Accepted Answer

Yes, the goal of corrective advertising ordered by the FTC is to counteract the effect of false and deceptive advertising and bring consumers back to the neutral or informed state that existed before the misleading claims or omissions were made by the company. The purpose is to restore truth in advertising and prevent consumer harm.

When the FTC Orders a Firm to Prepare Corrective Advertisements,the