A collaborative approach to negotiation that is based on a win-win assumption, whereby the parties want to come up with a creative solution that benefits both sides of the conflict is called integrative negotiation.

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Integrative negotiation is indeed a collaborative approach based on a win-win assumption, with the purpose of finding a solution that satisfies the needs and interests of both parties. It involves exploring underlying interests, finding common ground, and creating value for both sides, rather than mere compromise or competition.

A Collaborative Approach to Negotiation That Is Based on a Win-Win