A competitive and adversarial negotiation approach in which each party strives to get as much as it can, usually at the expense of the other party is called distributive negotiation.

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Distributive negotiation often involves a win-lose mentality, where each party focuses on claiming as much value as possible for itself, sometimes at the expense of the other party. This type of negotiation is also known as a "fixed-pie" approach, where each party sees the negotiation as a limited resource that must be divided between them.

A Competitive and Adversarial Negotiation Approach in Which Each Party